Every brand’s Facebook reach took a huge hit the last time the social network adjusted its algorithm. Organic posts haven’t achieved the same traction since, but there are ways you can strategically use promoted posts and ads to drive engagement.
Mari Smith, Facebook marketing expert and author of The New Relationship Marketing and Facebook Marketing: An Hour a Day.
Read more: http://www.marketingprofs.com/podcasts/2014/24539/facebook-mari-smith-marketing-smarts#ixzz2v7G6mU19