To target current fans effectively, you need to stick to your brand message and overall brand integrity. For example, Disney currently walks a fine line between what I like to call the Maleficent-Frozen paradox – promoting the darker side of Disney villains alongside the lighter side of Frozen. Read More
10 Custom Audiences:
1. Current Fans
2. LookaLike Fans
3. Newsletter Subscribers
4. Lookalike Subscribers
5. Custom Website Audience
6. Lookalike Website Audience
7. Google Plus Contacts
8. Lookalike Google Plus Audience
9. Email Contacts
10. Lookalike Email Contacts Audience
Read More to find out the details of each audience.
Authored by Kandice Linwright